Gen Z: Redefining Authority

Report

Brief: Flamingo wanted to understand Gen Z beyond the stereotypes. Their research identified several types of new authority, where they come from, which brands and organisations represent them currently and what this means for brands and businesses. The report’s identity and design needed to work across multiple platforms including print, onscreen and event collateral.

Result: The report was launched and presented at APG and General Assembly events.

Deliverables: Art Direction, Concept, Design, Layout, Event Design
Role: Head of Design Flamingo

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