Tatty Devine

Branding and book design for jewelry brand

Brief: London-based jewellery makers Tatty Devine wanted to refresh their brand identity and brand architecture.

Result: A gentle re-brand, including the introduction of a new typeface and a range of tools and colour swatches, to bring the newly restructured brand to life. The website was also re-designed and integrated onto a new platform, to optimise the shopping experience and back end of the site. After the launch the conversion rate was up by + 22% and revenue by + 28%.

Deliverables: Re-branding, Brand architecture, Brand Guidelines, Website and App Design, Newsletter, Book
Role: Creative Director and Owner at Design Beckons