The Frame

Trends Report

Brief: Develop the brand and visual identity for Flamingo’s trend forecasting report across multiple platforms. The Frame explores and explains cultural innovations with human truths at their heart, ensuring that they are usable, meaningful, flexible, and relevant. Each edition explores 10 cultural innovations across five categories: Health, Media, Style, Life, and Experience.

Result: A full subscription based downloadable on-screen report together with a free taster version with video and audio content for each issue. After an initial launch event we developed and produced ongoing marketing collateral, a social media campaign, learning events and tailored client presentations alongside each new issue.

Deliverables: Art Direction, Concept, Design, Layout, Event Design
Role: Head of Design Flamingo